Free Ad Credits You Should Use for Advertising Your e-Commerce Website
In the competitive world of e-commerce (both B2C and B2B), pay-per-click advertising is a crucial component for driving traffic and increasing sales. However, advertising costs can quickly add up, especially for small businesses and startups.
Fortunately, there are opportunities to leverage free ad credits to boost your online presence without breaking the bank – one of such opportunities is the free Google Ads credit (formerly known as Google AdWords credit).
In this article, we will:
- explore the concept of the Google ad credit (and similar credits from other ad platforms)
- highlight some of the best free ad credits available in Canada for 2025
- outline the basic terms and conditions and how businesses can claim their ad credit coupon
What Is an Ad Credit Code?
An ad credit code is essentially a promotional offer provided by advertising platforms to encourage businesses to use their services. These codes grant businesses a certain amount of free advertising credit, which can be used to run ads on the platform.
An advertising credit is a great way for businesses to test out new advertising channels, reach a wider audience, and optimize their marketing strategies without incurring additional costs.
2025 Ad Credits Available in Canada for Online Stores
In 2025, Canadian e-commerce businesses have access to several ad credit opportunities. Here are some of the most popular options:
Google Ads Credit
Google Ads is one of the most powerful advertising platforms, offering businesses the ability to reach potential customers through search and display networks. In 2025, Google continues to offer ad credits to new advertisers in Canada.
Typically, these credits match your initial investment up to a certain amount, allowing you to double your advertising budget and maximize your reach.
Google Ads Credit goes from CA$600.00 and up to $1,800.00 when you spend from $600.00 and up to $3,600.00 within 60 days for new campaigns.
Microsoft Ads (Bing Ads) Credit
Microsoft Ads, formerly known as Bing Ads, is another valuable platform for reaching potential customers. With a significant share of the search engine market, especially among desktop users, Microsoft Ads provides a unique opportunity for e-commerce businesses.
In 2025, Canadian businesses can take advantage of promotional credits offered to new advertisers, helping them explore this platform's potential without upfront costs.
Microsoft Ads (Bing Ads) Credit amounts to CA$600.00 when you spend the first $300.00 on advertising. You should use the ad credit within 60 days – if not, the unused balance will expire.
Reddit Ads Credit
Reddit, known for its diverse and engaged communities, offers a unique advertising opportunity for e-commerce businesses looking to target niche audiences.
In 2025, Reddit provides ad credits to new advertisers in Canada, allowing them to test the platform's capabilities and engage with specific communities that align with their products or services. A Reddit Ad Credit amounts:
- CA$200.00 when you spend $200.00.
- CA$500.00 when you spend $500.00.
- CA$1,200.00 when you spend $1,200.00.
The offer is valid for 1 month starting the registration of an advertising account. Reddit Ads credit expires in 14 days after receipt. To earn ads credit, payment for the minimum amount stated in the offer must be made within 14 days.
How to Get Free Advertising Credit?
To obtain free advertising credits, businesses typically need to sign up as new advertisers on the respective platforms. This often involves the following steps:
- Creating an account
- Setting up a campaign
- Enter the promotional code provided by the platform
- Pass the advertiser’s verification
Of course, you can do it all on your own. However, the best way to go about it would be to collaborate with a platform partner agency. Sometimes they can provide you even with larger advertising credit coupons (or additional ones).
It's also important to read the terms and conditions associated with each offer, as there may be specific requirements or limitations.
Additionally, staying updated with the latest promotions and offers from these platforms can help businesses take full advantage of available ad credits.
Who Should Take Advantage of This Offer?
Free ad credits are particularly beneficial for the following businesses:
- e-commerce startups
- e-commerce website owners who invested in other types of advertising but never run a PPC campaign before
- e-commerce businesses who want to start a new advertising campaign from scratch.
These credits provide an excellent opportunity to experiment with different advertising strategies, identify the most effective channels, and optimize campaigns for better results. Whether you're launching a new product, entering a new market, or simply looking to increase brand awareness, free ad credits can be a valuable tool in your marketing arsenal.
Maximize Results with Your Ad Credit
Interested in launching a pay-per-click campaign for your business? Check out our PPC management services for e-commerce and reach out to us if you need any help. We are a Toronto-based digital marketing agency with a proven track record in e-commerce business.
Being a Google Partner agency, we will easily get a Google ad credit promo code applied to your account with a new campaign and put your business on the path to success.
Contact us using the form below to learn about our current promotions for ad campaign setup and get a quote for your project!
